Madrid, Spain
Daniel Sáenz
Creative Tech Director for Coca-Cola Europe at WPP · AI lecturer
Hey! I'm Daniel Sáenz, but please call me Dani. I make digital ideas come true by combining emerging technology and creative thinking, and I teach others to do it with AI.
Experience
2023 – today
Creative Tech Director for Coca-Cola
WPP · Europe (Madrid, London, Berlin)
I lead Coca-Cola's digital activations in Europe: the Coca-Cola app, OneXP and out of home. I designed and rolled out the AI integration plan for the creative teams, and I'm an AI Guru for WPP Open.
2019 – 2023
Creative Tech Director
VML · EMEA (Madrid)
I turned my teams' techiest ideas into reality with emerging technology. My most visible work happened here.
2016 – 2019
Digital Development & Innovation Director
Young & Rubicam · Spain
I led the agency's digital development and innovation, from prototype to production.
2015 – 2016
Programming & Design Lead
Awesome Web Marketing · Scottsdale, US
I ran the special projects department and built some of the most visited websites in the US at the time.
2013 – 2015
Creative Director
Young & Rubicam · Bogotá
I pushed the agency's digital ideas and won my first advertising awards.
Selected work
Coca-Cola Icons
Coca-Cola
A campaign that brings back some of Coca-Cola's most iconic prizes, like yo-yos, Walkmans and cameras, so a new generation can discover them.
Coca-Cola Flavors
Coca-Cola
A twist on the classic to launch the Coca-Cola flavours, with an interactive experience, AI-generated assets and activations that invite everyone to give the classic their own touch.
Vidrio Retornable
Coca-Cola
A fun interactive experience that takes you into Coca-Cola's recycling plant to show how returnable glass bottles are recycled.
Citrus Kick Effect
Cappy · Coca-Cola
When you change something in your daily routine, great stories are born. With that idea we built an activation that, from a simple quiz and generative AI, lets every user create their own unique story.
Portals of Magic
Coca-Cola × Tomorrowland
A digital activation where the special-edition Coca-Cola Tomorrowland can becomes the key to magical portals leading to different experiences.
Sweat is Beautiful
Aquarius
A digital activation that uses AI to analyse your level of effort and rewards you with a sample of Aquarius Red Peach.
Bank Albilad
Bank Albilad
A banking app with savings goals, rewards and a 3D world, so managing money feels more like a game.
Club Bayer
Bayer
A metaverse space where pharmacists can find information about Bayer products and join events, talks and games to earn points.
Game is Not Over
Virtual Hero · Movistar+
An interactive game where your smartphone is the controller and any computer screen is the display, to promote the launch of the animated series.
#VendoOpelCorsa
Opel
A social media activation built on social listening that took over the conversation around one of the most iconic jokes in Spanish culture.
A Billboard for Your Eyes
Federópticos
A billboard that used face recognition to detect whether you struggled to read its text, and showed a promotion based on the result.
Emoticoke
Coca-Cola
The first web domain to use a smiley emoji instead of regular characters.
FIFA 14
Microsoft
To celebrate FIFA 14 including Colombian teams for the first time, we replaced the replays of a live match with gameplay footage of the same play.
Safe Window
beIN Sports
A football news website disguised as the software you use at work. We built 11 different interfaces, from email to spreadsheets and 3D software.
True Colors
beIN Sports
An algorithm that processed live video to help colour-blind people watch football matches better.
Live Preroll
beIN Sports
The only preroll ever to show a live broadcast of Spain's biggest football match. We built our own media platform to run it on a well-known online sports magazine.
Awards
Cannes Lions · Gold & Bronze
FIFA 14 launch in Colombia
Cannes Lions 2024 · Silver
Test Bético, Real Betis (also LIA 2024 Bronze and Clio Health 2025 Silver)
Misión Espacial
Hamburguesas El Corral: my first time as technical director, awarded in Ibero-America and at The One Show
Teaching
2024 – today
Generative AI Course Director
Brother School of Creative · Madrid
2024 – today
Strategy & AI lecturer
Brother LATAM · Buenos Aires, Montevideo and Guatemala
2024 – today
Marketing & Creativity lecturer
The Valley · Madrid
2025 – today
Generative AI lecturer
Mutante · Barcelona
2023 – today
AI training and talks
Companies such as Bayer, Repsol and LVMH
Education
2021
Customer Experience
Forrester
2019
Human-Centered Design
Acumen Academy
2010
Graphic Design
Universidad Nacional de Colombia
2006
Psychology, focused on cognitive psychology
Universidad Nacional de Colombia
2002 +
Programming
Universidad de los Andes and self-taught
Languages
Spanish (native) · English (fluent)
Contact
If you want to keep the conversation going, I’m just a message away.