01Hello
Welcome to my website, my name is Daniel Sáenz, I’m Creative Technology Director at VMLY&R EMEA which means two things: 1) I’m usually the nerdiest person in the room and 2) I’m in charge of building creative solutions involving emerging technologies or innovative ways of using current ones.
During the past 15 years I’ve been able to take some crazy ideas and make them true, from web-based videogames to celebrate the launch of an animated TV shows, to a filter to help colorblind soccer fans see their team’s colors; or from a website that changes depending on the allergens on your area to promote allergy medicine to gamified proto-metaverses to teach children financial education.
Even though I’m originally a psychologist I’ve been a developer for the past 20 years which has allowed me to create tech solutions for clients like Coca Cola, Johnny Walker, Fiat, Bayer, Telefonica, Microsoft, Tinder, Movistar, Burger King, among many others.
And even though I came to the advertising world almost by accident, I manage to win some awards including a Golden Cannes Lion. Not bad.
02Skills
Programming
HTML
PHP
Javascript
Python
Design
Photoshop
Illustrator
After Effects
Animate
Premiere
Dimension
Management
Basecamp
Zeplin
Teams
Excel -_-
03Experience
2019 – now VMLY&R Spain / Creative Tech Director
2016 – 2019 Y&R Madrid / Digital Development & Innovation Director
2015 – 2016 Awesome Web Marketing / Programming Director
2013 – 2015 Wunderman Bogotá / Programming Director
2013 – 2015 Y&R Bogotá / Creative Director
04Bio
Birthday 1982.06.29 Líbano, Colombia
Languages Spanish & English (Native Level)
Nationality Colombian (Spanish Residency)
05Education
2021 Customer Experience
2019 Human Center Design
2010 Graphic Design
2006 Psychology
2002+ Programming
06Personality
Easygoing, friendly, responsible, funny, teamworker, great at managing crisis, selling ideas and telling bad jokes.
07Interests
The Metaverse, technology, customer experience, human design, movies, travel, podcasting, illustration, photography, music.
08Some Accolades
Customer Exprience Certified by Forester.
Winner of several advertising awards including Golden and Bronze Cannes Lions.
09Some Clients
Coca Cola, Telefónica, Ford, Fiat, Foster’s Hollywood, British American Tobacco, Microsoft, LG, Cinfa, Procter & Gamble, beIN Sports, Movistar Series.
10Featured work
Game is not over
Client: Virtual Hero
Scope: Direction, UX, Development
Abstract: An interactive game where you use your smartphone as controller and any computer screen as display to promote the launch of the animated TV show "Virtual Hero".
#VendoOpelCorsa
Client: Opel
Scope: Direction
Abstract: A social media activation based on social listening that took control over the conversation around one of the most topical jokes in spanish culture.
The Billboard that says yes
Client: Cruz Roja
Scope: Direction, Development, UX
Abstract: An interactive billboard for homeless people that showed them live information about shelters, free food, weather, etc.
A Billboard for your Eyes
Client: Federópticos
Scope: Direction, Development, UX, Programming
Abstract: A billboard that detected if you had problems reading the copy using face recognition software and showed a promotion accordingly.
Emoticoke
Client: Coca Cola Puerto Rico
Scope: Digital Direction, Web Design, Development
Abstract: The first ever web domain using the smile emoji instead of regular characters.
Fifa 14
Client: Microsoft
Scope: Art direction, Motion Graphics, Digital direction
Abstract: To celebrate the first time Fifa 14 showcased colombian teams we replaced the replay shots from a live match with gameplay footage of the exact same play.
Safe Window
Client: beIN sports
Scope: Direction, Development, UX, Programming
Abstract: A football news website disguised as the software you regularly use in your job. We had a selection of 11 different interfaces from email, to spreadsheets, to 3D software.
True Colors
Client: beIN sports
Scope: Direction, Development, Programming
Abstract: An algorithm that helped color blind people see football games in a better way.
Live Preroll
Client: beIN sports
Scope: Direction, Development, Programming
Abstract: The only preroll that showed a live feed of the most important football match in Spain. We created our own media platform to display it on a renowned sports online magazine.